It began almost a decade ago as Founder Randy Hetrick’s mobile marketing initiative at TRX®, dubbed “TRX on Tour.” Manned by TRX Master Trainers, these tricked-out mobile sprinter vans delivered incredible “flash mob” style group workouts all across the country for over two years. However, delivering such experiences on a grand scale seemed like a pipe dream in the technological landscape of the time. But Randy envisioned that, one day, the tech might catch up to the concept.

Fast-forward ten years. Technology had evolved to power platforms like MindBody, ClassPass, and Uber. The time had finally come. Randy’s dream of bringing TRX’s incredible training experiences into neighborhoods across America was suddenly a realistic possibility.

Then along came COVID-19. In an instant, many of the fitness industry’s most seasoned innovators found themselves out of work—casualties of the COVID shutdown and the subsequent layoffs. In what might otherwise have taken years, OutFit’s “Dream Team”—with more than a century of industry experience between them—came together to launch the most groundbreaking fitness venture in decades.

Built and tested in the cold of the North
In the chilly north of Pennsylvania stands one of the country’s great unsung manufacturing cities, Erie, PA—the home of key members of OutFit’s sales and operations team. Erie is where its vans and outposts are built, tested, and prepared for service in streets across the nation. It also serves as OutFit’s R&D lab, where equipment and workout protocols are tested against the harsh winter and the sweltering summer heat. The very first OutFit workouts were delivered to our excited first customers, “OutFitters” all, in frigid temperatures with three feet of snow on the ground.

Launched with pride in a city full of belief
The City of Plantation, Florida, became OutFit’s first stop outside Erie, PA. The match couldn’t have been more perfect. Entrepreneurship, health, fitness, and community service—the cornerstones of OutFit’s culture—were equally shared by Mayor Lynn Stoner, the City Council, and the people of Plantation.

The residents of Plantation were as warm as the Florida sunshine. They embraced OutFit—with its mission to train the city’s first responders and their families free of charge—from the very day we opened. And the business took off.

Close on the heels of Plantation, the City of Fort Lauderdale welcomed OutFit with open arms—as did Wilton Manors, Sunrise, Davie, and others—each eager to bring the benefits of OutFit to their citizens and first responders.

With the generous support of those progressive, entrepreneurial cities in South Florida, OutFit is on a roll.